One of the original emblem designs integrated Russian Khokhloma art, while another draft was more modern and contained physical representations of Russia. Ultimately, this emblem was chosen because of it was "more future-oriented". The creative process that led to the eventual emblem contained ideas that featured many more traditional or artistic components. The emblem was meant to be a symbol for more than just sports, hoping to embody themes such as socioeconomics and the environment. It was also one of only three emblems that was text only and did not contain an artistic element. The 2014 Sochi emblem was designed to reach out to the newer generation by becoming the first emblem to have a web address in it. This worked to emphasize the idea that the games were meant for everyone. The Olympic emblem was also notable, because the designs were very similar for the Paralympic games. This was to show that the games were open for everyone, not just people in London, or people of a specific sport. Along with this, the emblem made no reference to any sport or landmark in London. Ultimately, the emblem worked to improve the world view of the city of London. The emblem wanted to use Olympic values such as pushing oneself to inspire the many people, especially the youth, that watched the games. The font was heavily criticized, but was meant to display edginess and appeal to the younger generation through its look. This created tension in Iran, as the country then threatened to boycott the 2012 games. Some say it resembled Lisa Simpson engaging in a sexual act with Bart Simpson, while others said it meant to spell out the word "Zion". It was surrounded by controversies and drew many complaints. The 2012 Olympic emblem is a representation of the number 2012, with the Olympic Rings embedded within the zero. The London 2012 Olympic emblem on the side of a plane
![london olympic logo london olympic logo](https://i.pinimg.com/originals/ce/b8/5e/ceb85ec4eb41e3ed87b96ff74349ba19.jpg)
Red, the dominant colour of the emblem, is an important colour in Chinese society, often signifying good luck. The figure also resembles that of a runner crossing the finish line. The open arms of the figure symbolise the invitation of China to the world to share in its culture. The curves are also claimed to suggest the body of a wriggling Chinese dragon. The seal is inscribed with a stylised calligraphic rendition of the Chinese character 京 (jīng, meaning 'capital', from the name of the host city) in the form of a dancing figure. The emblem draws on various elements of Chinese culture, depicting a traditional red Chinese seal above the words "Beijing 2008" and the Olympic rings.
![london olympic logo london olympic logo](https://i0.wp.com/zazenlife.com/wp-content/uploads/2012/07/6438839_f2601.jpg)
Shapes – rapid and bumping shapes are reminding me of the competition on the olympic field, on every track everywhere. Which is again very important, especially for the print expenses and the usage. One should admit the logo also stands very good in B&W. The colors – for some reason this type of pink is the same color as the logo of my small design studio :) so I like it.
![london olympic logo london olympic logo](http://3.bp.blogspot.com/-mF3K5F4KnTQ/T1boeSqXjvI/AAAAAAAAAdo/3D1L-DRIFmY/s1600/LONDON-2012-LOGO.jpg)
Nobody is paying attention to the little notice “London”, but it’s an original typo that Wolffalins created. You can use it everywhere and you can use also separate modules from it. I think its biggest advantage is the USAGE. May be more than a lot of the rest suggestions. The question is: would it be so fashion again in 2012, when it will be used? May be. My personal oppinion is that it’s so 80’s, but meanwhile – this fashion is back last year.